ychian aka josh see

Muji Award, its a international design competition. First prize won by a straw made of a straw. That’s environmentally friendly. What I like is this one which won the second price. Its a trash pack for outdoors.

Using some simple technologies, webcam and Flash, here’s what you get. Papervision – Augmented Reality

Papervision – Augmented Reality (extended) from dpinteractive on Vimeo

The japanese took it another step further: Geisha Tokyo. Think they have started to cash in already.

For 60 years, the Modern Shoe Hospital has been bringing weary footwear back to life. To remind people of their services, they placed sticky camouflaged band-aids on sidewalks in front of their store and outside local shoe shops. The band-aids conveniently stuck to the soles of pedestrians, reminding them there’s a place to bring your “sick” shoes.

Modern Shoe Hospital sure has a low cost and effective ad campaign. Reminds people about the brand and target specifically at the product (shoes, heels n etc.). But its ugly to peal off the band aid when it sticks to your shoe. Eeeeuuu.

The idea was to create as unique a calendar so that the process of its presenting would become an outstanding event. Alongside with this, it was important to expose the idea of “energy”, as it is predetermined by the name and logo of the company. Each page is a month and it looks like a comb made of matches that correspond to the days. The matches are real and the construction of the calendar is absolutely safe.

Yurko Gutsulyak designed this cool calendar made of matches that lets you burn a match everyday. Interesting design.