ychian aka josh see

For 60 years, the Modern Shoe Hospital has been bringing weary footwear back to life. To remind people of their services, they placed sticky camouflaged band-aids on sidewalks in front of their store and outside local shoe shops. The band-aids conveniently stuck to the soles of pedestrians, reminding them there’s a place to bring your “sick” shoes.

Modern Shoe Hospital sure has a low cost and effective ad campaign. Reminds people about the brand and target specifically at the product (shoes, heels n etc.). But its ugly to peal off the band aid when it sticks to your shoe. Eeeeuuu.